Release Strategy
The 6-week launch plan that works in 2026
Pre-saves, content cadence, and how to time your video drop with the audio.
Read playbook →Growth
Turning one viral clip into ten thousand listeners
What to do in the 72 hours after a TikTok takes off — and what to never do.
Read playbook →Money
Reading a royalty statement without losing your mind
Mechanicals, performance, neighbouring rights, and where your money actually comes from.
Read playbook →Career
Why most artists sign bad deals — and how to spot one
The clauses that quietly cost you years. A field guide for indie artists with leverage.
Read playbook →Six things we tell every artist
- 01
Release every 6–8 weeks. Streaming algorithms reward consistency over big drops.
- 02
Always own your masters. Distribution is not a deal — it's a service.
- 03
Pitch playlists 4 weeks before release. Editorial windows close fast.
- 04
Register every song for publishing the day you finish it. Backdating is painful.
- 05
Video and audio go live the same day. The algorithm treats them as one release.
- 06
Save 30% of every payout for taxes if you're in the US. Quarterly payments save penalties.