Featured · Release Strategy · May 24, 2026
How Kairo turned a 30-second TikTok into a 2M-stream single
Inside the release plan, the pre-save campaign, and the video drop that lined everything up.
8 min readRead article →
Marketing
The 7-day pre-release checklist for indie artists
A day-by-day plan to set up your release so the algorithm actually has something to work with.
May 20, 20266 min
Publishing
Why you should never split publishing 50/50 by default
Producer points, writer shares, and the conversation you have to have before you cut the song.
May 16, 20269 min
Video
Visualizers vs. music videos: what actually moves streams
Cost, turnaround, and the data we have on which one drives more saves per dollar.
May 12, 20265 min
Analytics
How to read your first Spotify for Artists dashboard
The five numbers that matter, the ones that don't, and what to do with both.
May 8, 20267 min
Legal
Producer credits, splits, and avoiding the lawsuit
Get the paperwork right the first time so the bag doesn't disappear into a legal fight.
May 4, 202610 min
For Producers
Pricing your beats: lease, exclusive, and everything between
A pricing framework producers can copy — built around catalog size, demand, and use case.
April 28, 20266 min
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